Your
Pirtek
Future
Who
is Pirtek
Pirtek is the world’s leading supplier of premium fluid transfer solutions.
It was founded in Australia in 1980 and has grown to be the largest industrial-based
franchise in the world under one brand. It is still owned today by the founding family.
Pirtek Key Facts
Pirtek has shown to be able to consistently grow
network sales over its long history.
During the Covid pandemic in 2020 and 2021, the
Pirtek business model has been proven again to be
resilient even in harsh economic conditions.
Pirtek network sales in fact reached a new record in
2021, despite the unprecedented year of disruptions.
Pirtek as a franchisor is financially strong. Pirtek has nil
debt funding and continues to reinvest back into the
business to continue its growth.
Being a global network of local businesses,
the Pirtek model allows everyone to succeed
individually, yet be supported by the network who are
only a phone call away.
Globally successful
Active in 23 countries
1800+ mobile service units
100+ franchisees in Australia
Average franchise tenure – 13 years
•
Retail Sales Graph
YOUR PIRTEK FUTURE
3
Territory
Every franchisee is given a dedicated territory to service. This provides opportunities
for franchisees to develop strong customer relationships they can maintain and
grow for years. One of the great advantages of Pirtek products and services,
contributing to the resilience of the franchise, are that they are used widely across a
range of industries:
4
Franchisees
Franchisees represent the heart and soul of the Pirtek business.
They are at the coal face of interaction and engagement with our customers around
the country. We depend on them to represent the Pirtek brand in the community
and act with integrity.
Key Australian Franchisee Facts
• Total number of franchisees – 94 franchisees servicing
102 locations
• Multi-site franchises – 13 (or 13%) franchisees are
multi-site operators
• Renewed – 8 franchisees (out of 8 eligible) renewed
their agreements for a further
5 years in 2021
If you are considering becoming a Pirtek franchisee, you
might be curious how other franchisees feel about Pirtek:
• 83% of franchisees considered the quality of Pirtek
products to be Very Good to Excellent
• 95% would recommend a Pirtek franchise to a
prospective franchisee
• 81% valued Pirtek support during COVID over
JobKeeper and other stimulus programs
Years of Franchisee Tenure
10
8
6
2
0
0-4 5-9 10-14 15-19 20-24 25-29
1 1
5
1
#1
Franchisee
Case Study
Wairarapa
Area Overview
The PIRTEK Wairarapa territory is an area taking in the Southeast of the North Island, including key cities / towns of
Martinborough, Featherston, Masterton, Greytown and Carterton. It borders the Tararua mountain range on the left
and extends as far north as Akito on the east coast. While it includes part of the Tararua district, it does not include the
major towns of that district such as Woodville, Pahiatua or Dannevirke.
It includes the following regional council districts as defined by Statistics New Zealand:
• South Wairarapa - 050
• Carterton - 049
• Masterton - 048
• Tararua - 041 (part of the rural district only)
Wairarapa (meaning glistening waters in Māori) is known for its gorgeous beaches and coastlines, and the incredible
views that you can see from most walks in the Wairarapa. The region is also known for its amazing wine.
Key Cities & Towns
Population of Districts (all) within territory (source NZ Stats)
Districts June 2018 June 2021 June 2023P Growth
Masterton 26,400 28,200 29,100 319%
Carterton 9,510 10,050 10,250 1.99%
South Wairarapa 10,900 11,650 11,900 2.14%
Total* 46,810 49,900 51,250 2.7%
* Excludes relevant rural area of the territory portion of Taraua.
In the key year ended 30th June 2023, provisional estimates of the Population estimates (i.e. June 2023P)
According to Statistics New Zealand, the population in Wairarapa (as per above table) as of June 2023 was estimated
at 51,250 people and rose 2.7% over the past 2 years. Over the next 30 years, Wairarapa is projected to be home to an
additional 22,000 people resulting in an increase in Urban growth in what has traditionally been more of a Rural area.
This expected growth will have implications for housing, infrastructure, and community planning.
Infrastructure Spending
As a result of expected population growth as well as aging infrastructure, the Wairarapa regions councils are allocating
hundreds of millions of dollars in their long-term plans to address the issues of housing, infrastructure and community
planning. Masterton District Council (MDC) alone plans to spend almost $300 million on repairs and upgrades,
covering areas like water supply, wastewater, and stormwater systems.
Council & Government projects
The Wairarapa Five Towns Trail Network is an ambitious project to develop almost 200km of recreational trails for
walking and cycling, linking Martinborough, Featherston, Greytown, Carterton and Masterton.
The goal is to grow community wealth through developing outstanding trail-based experiences, and to provide for
improved liveability and health outcomes for residents and visitors alike. Total implementation costs of the network
are estimated at $32m.
Employment
Self-employed workers accounted for 20.8% of the workforce in Wairarapa in 2023, which was higher than the New
Zealand national average (15.9%).
The unemployment rate in the Wairarapa region was 2.2% in the year to March 2023 (National Average 3.3%), down
from 2.3% in the previous 12 months.
Sports
In Wairarapa, rugby has a rich history and remains a prominent sport. The Wairarapa Bush Rugby Football Union
oversees rugby union in the region. Formed in 1971 through the amalgamation of the Wairarapa and Bush Unions, the
union’s team competes in the Heartland Championship from Memorial Park, Masterton.
Secondary School participation in Sports in the Wairarapa is higher than the National Average with some of the main
sports being played by secondary students being Netball, Basketball, Rugby Union, Volleyball, Touch Rugby and
Cricket.
Market Overview
The agricultural industries, including forestry, cropping, sheep, beef and dairy farming, are major land users. Wairarapa
is known for its thriving vineyards and award-winning wines. Grape cultivation, or viticulture, plays a significant role in
the local economy.
The proximity of the Wairarapa wine region to Wellington makes it a popular weekend wine tourism destination. In
addition to the Wineries another attraction in the region is the Tui Brewery in Mangatainoka which includes the iconic
Tui Tower.
Growing Sectors
The total number of business units in the South Wairarapa, Masterton and Carterton Districts as of June 2023
measured 6,645 units. The businesses in these 3 districts employed a total of 18,900 employees.
According to the March 2023 Infometrics Regional Economic report, Agriculture, forestry and fishing made the largest
contribution to overall growth in Wairarapa between 2022 and 2023. The industry grew by 5.5% over the period
and contributed $13.5m to the districts total growth of $77.1m. The next largest contributor was administrative and
support services ($12m) followed by health care and social assistance ($10.1m).
A high concentration of certain industries in a region may be indicative of the area having a comparative
advantage in those industries. This comparative advantage may be a result of the area’s natural endowments, location,
skills of its labour force or historical reasons, or other reasons.
The March 2023 Infometrics Regional Economic report also details the industries in which Wairarapa has the largest
comparative advantages are Wood Product Manufacturing, Beverage & Tobacco Product Manufacturing and Poultry,
Deer & Other Livestock Farming.
Wineries
Wairarapa is a compact yet diverse region, with numerous boutique producers offering a range varieties and
producing wine of exceptional quality.
Wairarapa has just 3% of New Zealand’s land under vine and contributes to 1% of its total production .
A range of styles and varieties are on offer, such as standout Pinot Noir, Sauvignon Blanc and aromatics, as well as
stylish Chardonnay, Syrah and dessert wines.
The three main sub-regions in the area are Martinborough, Gladstone and Masterton. These sub-regions share a
similar climate and soil structures yet offer subtle differences in character for the discerning palate to explore.
Wairarapa’s modern wine history dates from the late 1970s plantings of Martinborough, which included producers
such as: Dry River, Martinborough Vineyard, Ata Rangi and Chifney (now Margrain).
There are 69 Wineries in the Wairarapa making it the fourth highest region in terms of number of Wineries in New
Zealand (2023).
Forestry
The Wairarapa region in New Zealand is known for
its farming and forestry. There are several forestry
companies that manage forestry operations. A couple of
the main companies include:
• Forest Enterprises, which began in 1972 in
Masterton, is one of the largest forestry businesses in
the Wairarapa,
managing over 9,000 hectares of sustainable
Radiata pine forest there. They produce
approximately 350,000 tonnes of logs annually
from their harvesting investment forests, with twothirds exported through Wellington’s CentrePort
and the rest used by domestic timber mills in the
region.
• Altosa Forestry is another one of the major
companies involved in forestry management. They
operate in the
Wellington region, including Wairarapa. Their
services include buying forests, land, and trees, as
well as providing specialist harvest management.
Farming
Agriculture is the major source of income and
employment in the Wairarapa, despite the growth of
tourism, winemaking, manufacturing and the services
industry. Sheep stations along the eastern hill country,
which used to primarily produce wool, have given up
large areas to forestry.
Wairarapa sheep and beef cattle farmers on lower lying
land have adopted more intensive farming systems to
stay economically viable. Dairy farms, found mostly in
southern Wairarapa, are adopting new technology and
increasing herd sizes. Areas with poorer pasture and
gravelly soil along the central river system are now being
used for grapes.
Wairarapa is often targeted as a showcase for
international visitors being the closest farming district to
New Zealand’s capital and government hub, Wellington.
Fishing
The fishing industry in Wairarapa has a rich history and
continues to play a significant role in the region. Here are
some key points about fishing in Wairarapa:
1. Paua Fisheries
• The pāua (abalone) fisheries along the Wairarapa coast
are highly valued by customary, commercial, and
recreational fishers.
• The commercial pāua fishery is managed under the
Quota Management System (QMS) as PAU 2.
2. Recreational Fishing
The Wairarapa region offers opportunities for
recreational fishing, including lakes, rivers, backcountry
streams, saltwater fishing, and big game fishing.
3. Trout Fishing
• The Wairarapa region features lowland rivers and
streams running through farmland, providing excellent
brown
trout fishing and dry fly opportunities.
• The Raumahunga River and several wilderness
headwater rivers originating from the Taurarua
mountains dominate
the fishery in this area.
4. Historical Context
• Fish was a major source of protein for Wairarapa
Māori, who fished inshore and managed a large eel
fishery in Lake
Ōnoke.
• In the 1840s, John Wade established a short-lived
whaling station at Te Kopi in Palliser Bay.
• However, the lack of a sheltered port has limited the
size of the fishing industry in the region.
Becoming a
Pirtek Franchisee
Complementary Industries and Skill Sets
Pirtek has a depth of experience in selecting franchisees.
We know that people who already have experience in
complementary industries
and with similar skill sets do well:
• Engineering
• Automotive services / Mechanic
• Farm machinery
• Transport
• Logistics
• Maintenance
• Manufacturing
Personal Qualities
We’ve also come to appreciate the personal qualities that
define a prospective Pirtek franchisee.
Authenticity
Real, genuine, legitimate, true and accurate, an original.
A People Person
Likes a wide variety of people and is slow to
judge others. Quick to smile. Easy going.
Community focus
Understands they are part of a community.
Joins clubs, associations and organisations.
Dedicated and hardworking
Rolls their sleeves up, get their hands dirty and leads by
example. They are keen to make a
success of their business and put in the hard
yards to make their dream come true.
Willing to learn
A desire to gain new knowledge and skills. They want to
keep up with change and stay ahead of the pack.
Successful and seeking new opportunities
They are ambitious and competent and
looking for new opportunities.
We find that successful franchisees can come
from people with an employed background in
complementary industries and shared skills sets, as well
as from owners running an existing business that is
complementary to the Pirtek offering.
Both types of candidates can make a successful business
from operating a Pirtek franchise.
What we offer
our franchisees
Next steps for
franchisee
candidates